Zune may be proprietary, but PlaysForSure will continue - zune technology - Zune News, Live, Player, MP3, Microsoft Zune, Communities, MP3 Player, iPod, iPod Killer, Zune

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- - Zune may be proprietary, but PlaysForSure will continue
  - Original contribution by: zunepatrol
  - 7/29/2006 11:15:10 AM
  - Although the Zune hardware and software might be designed to work only with each other, Microsoft will continue to support the PlaysForSure initiative, according to Robbie Bach of Microsoft in a presentation Thursday.
    
    "We're going to encourage people to continue working with PlaysForSure and the interfaces that interact with Media Player and all the technologies that are in the core platform of Windows, which is, in fact, what the Zune team will do as well. They'll work with those same interfaces and produce their own product."
    
    Bach states that although Zune and other PlaysForSure products might be perceived as competing, the end result will be beneficial.
    
    "So in some ways it's similar to what we did in the Xbox world. When we came out with Xbox, which was a console, some people said, 'Well, gosh, that's going to compete with gaming on Windows.' In fact, what we did was we continued to work with the Windows gaming environment and worked with Xbox, and over time those two things actually ended up working together to help build a better gaming platform for us overall."
    
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